Wonderbra: Handful
星期五, 08月 15th, 2008Clothing & Footwear
这个由许多妇女的照片组成的美女穿着Wonderbra牌子的文胸
The ‘models’ for the billboard were recruited via a call to action for women of all shapes and sizes to attend an open photoshoot. More than a thousand women attended the day, while further girls were recruited online via by a cheeky viral and a microsite (www.wonderbra.co.uk/world), also developed by iris, that allowed them to email their own photo to join the billboard images.
The microsite also plays host to an online version of the billboard advert that allows the models to zoom in to see themselves and to share their ‘Eva moment’ with their friends and family.
翻译由 Gtalk EN2ZH 提供：
‘模式’为美国Billboard招聘通过一项行动号召妇女的所有形状和大小出席公开photoshoot 。一千多名妇女参加了天，而进一步的女孩被招聘网上通过由cheeky病毒和小型网站（ www.wonderbra.co.uk /世界） ，还开发了由虹膜，使他们的电子邮件自己的照片加入美国Billboard图像。
该小型网站也发挥东道国一个在线版的广告牌广告，使模型缩放，在看到自己和分享他们的’ EVA的时刻， ‘与他们的朋友和家人。
广告公司: Iris, London, UK
标签：Wonderbra, 文胸广告
