Anything & Whatever: 出来的是什么?

星期三, 06月 18th, 2008

打开前不知道味道的饮料。

Anything and Whatever are the names of two soft drinks created in Singapore alongside each other, by the company Out Of The Box Pte Ltd. The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out.

广告机构: JWT, Sydney, Australia
首席 创意总监: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo
Group CD / 艺术总监: Guy Futcher
艺术总监: BRENDAN DONNELLY
润色: Sally Liu, Procolor, Singapore
Typographer: Jeffrey Oley
摄影师: Xuan Ong, Groovy Studio
制片人 - Sidney Stella Lim/Jasmine Lim, Groovy Studio, Singapore
Account supervisor - Betty Tsai

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