莲花汽车:满足你个性需求
星期三, 08月 27th, 2008Automotive
莲花汽车公司是世界上著名的运动汽车生产厂家。成立于1951 年，现为马来西亚宝腾PROTON集团所有。
CMW created an unusual campaign to promote an unusual vehicle - the Lotus Evora - the first launch from supercar marque Lotus in more than a decade. At high-profile events in Britain in recent months, including Wimbledon, the Harrods sale, Elton John’s White Tie & Tiara ball and Henley yachting regatta, ‘faceless’ people appeared in the crowds.
Videos of the characters subsequently appeared online and mainstream media (including The Daily Mail, Metro and ABC news in the USA) picked up and covered the story. Searching for ‘faceless people’ on Google led to a sponsored link for a microsite featuring a timer counting down to the launch of the new model at the London Motor Show in late July. When the timer reached zero, the launch was streamed live online and within a few moments, the site turned into a full brand website for the newly revealed car.
广告公司: CMW, London, UK
创意总监: Bob Nash
艺术总监s: Mark Greenwood, Will Miles
广告文案: Mark Blanchard
Other additional credits: Focus PR
Designer: Elliot Wright
Released: Summer 2008
