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Clothing & Footwear

阿迪达斯为北京奥运做的广告

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Clothing & Footwear

阿迪达斯一则跟随北京奥运而生的广告，以北京为背景

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ZeroTAG (Zero Tolerance Against Graffiti) strikes again, this time banning the posters for the graffiti inspired Adidas Cope collection. Citizens were warned to ‘distinguish themselves during this enforcement by wearing plain attire’. www.zero-tag.org

广告机构: Lifelounge, Melbourne, Australia
创意总监: Daniel Pollock
Senior 艺术总监: David Ponce de Leon
艺术总监: Dimitri Kalagas
广告文案: Chris Cork
Outdoor Media: Adshell

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To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers - the right shoe for the East Coast and the left shoe for the West Coast.
For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”

广告机构: 180 Los Angeles