DHL: 24小时监控
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed
on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s
‘24-7′ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel
enquiry recorded by the DHL phone tracking system while online tracking click counters surged.
广告机构: Ogilvy & Mather, Beijing, China.
标签:快递公司


























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