DHL: 24小时监控

08月 4, 2008

(0) Comments

dhlonlinetracking-van.jpg

转载请注明:此文首发于 广而告吧

This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed
on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s
‘24-7′ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel
enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

广告机构: Ogilvy & Mather, Beijing, China.

标签:

大哥强

DHL: 一把大铁锤

05月 15, 2008

(0) Comments

DHL快递公司广告

广告机构: Ogilvy Budapest, Hungary
创意总监: Gabor Spielmann
艺术总监 / 广告文案:Bruno Almeida
摄影师: Pal Nánási

标签:

大哥强

DHL: Stairs

05月 13, 2008

(0) Comments

DHL的又一则说他们速度很快的广告,上楼下楼只在一瞬间!

广告机构: Ogilvy Budapest, Hungary
创意总监 / 广告文案: Gabor Spielmann
艺术总监: Bruno Almeida
插图设计: Morpho
摄影师: Pál Nánási
发布日期: January 2008

标签:

大哥强