Vimochan Development Society: Help her
星期三, 07月 30th, 2008
HELP HER! Remove the rope.
Each day, some twenty Indian women are tortured, stabbed, hung or burned.
That’s over 7000 dowry deaths per year!
You can help, by speaking out against abuse when you encounter it. Because the abused have no voice.
Brief: To create innovative, eye-catching OOH communication to highlight the plight of women in India, and evoke the desired response from the TA: That of speaking out against the evils of the dowry system that still prevails across the country.
Solution: An interactive creative that visually dramatizes the dowry death situation in the country, and calls for action on the part of the audience. The creative is hung in public places, where it will not be overlooked. When the noose is removed from the girl’s neck, the full message is revealed, along with an exhortation to speak out against the evils of the dowry system.
Extension of OOH Utility: Besides car door handles, bike handlebars & tea-bag tags, it can be used in public transportation and other ambient settings like parks (on bushes in a larger format), as a bookmark in libraries…
广告机构: Bhadra Communications, Bangalore, India
艺术总监: Siju S Nair
广告文案s: Dominic J L Satur, Siju S Nair
发行日期: June 2008
