Classic&New Recording Studio: Rain
星期四, 07月 31st, 2008
广告机构: CIACOMUNICACION, Barcelona, Spain
创意总监: Juan Pablo Caja
艺术总监: Roger Cano
广告文案: Jordi Lucas
Archive for 07月, 2008
Bazooka Guerrilla Marketing Agency: Business card
星期四, 07月 31st, 2008一营销公司的名片
广告机构: Bazooka, Porto, Portugal
创意总监: Flávio Oliveira
Other additional credits: Raquel Belard, Telmo Silva
发布日期: January 2008
Trindade: Invitation
星期四, 07月 31st, 2008
Trindade. Portuguese restaurant. It’s traditional. It’s modern. It’s cool.
广告机构: Giovanni + DraftFcb, S?o Paulo, Brazil
创意总监: Adilson Xavier, Ricardo John, Sidney Araújo
艺术总监: Beatriz Sanches
广告文案s: Guilherme Aché, Ricardo John
Account Directors: Mauro Silveira, Larissa Zucatelli, Pedro Führer
Art Buyer: Erika Sartini
摄影师: Marcus Hausser
发行日期: July 2007
Mercedes-Benz: Star
星期四, 07月 31st, 2008奔驰的人字标
Let the star shine from above.
广告机构: Ponto de Criacao, Sao Paulo, Brazil
创意总监: Guto Araki
艺术总监: Cristiano Cangu?u
广告文案: Angela Ribeiro
制片人: Claudia Malzone
ESPN: Eyeballs
星期四, 07月 31st, 2008
You can’t get closer.
Brief:
ESPN’s up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.
Solution:
We re-designed actual sports-balls to look like “HUMAN EYEBALLS”!; a basketball, football and baseball. Each ball had a message on the back which read “ESPN. You can’t get closer”. They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.
Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.
广告机构: SAATCHI & SAATCHI, Singapore
润色: Kendrick Wong
首席 创意总监: Andy Greenaway
创意总监: Richard Copping, Andrew Petch
艺术总监s: Richard Copping, Ronojoy Ghosh
Art Buyer: Adrel Law
Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
广告文案: Andrew Petch
